Branded Storytelling

Content is a commitment, not a campaign.

Digital Content has totally changed the game of Marketing. Old School Marketing talks at people. Digital Content talks with them. And furthermore Content builds relationships. Relationships are built on trust. And finally, trust drives revenue.

For more than 15 years, Richard has worked in various leadership roles and as executive director for leading global agency networks. Among other things, Richard worked for Territory, which is Europe`s market leader for branded content . He is a proven expert for emotional and effective storytelling, content campaigning, brand development, branded events and showcasing.

(Branded) Content is not a Buzzword it’s the most important tool to engage your customers. In order for Branded Content to have an effect and transform viewers into customers, follower or fans, Branded Content must first of all have one thing: Relevance.

Relevance and the right channel for your specific target group. It doesn’t make any sense to just take a random influencer or celebrity with million fans, go to cape town and shooting some fancy sunsets and superfood stores. Finding and more importantly understand the DNA of your customer. than you will achieve your goal: Content to Results.

© Bertelsmann/Territory

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