Der Lochmann

For the third year in a row, we’ve created a personality product with McDonald’s.

Take the surname of Germany’s most successful social media twins and create a suitable product. That’s how the #Lochmann was born. We took „Lochmann“ which means something like: a thing with a hole and created a new McDonald’s Bagel Product. New York Double Beef and New York Double Chicken Bagel.

© McDonald’s VybeBrothers

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Two years in a row we’ve created a personality McFlurry Product with McDonald’s.

Germany’s most successful social media twins are addicted to ice cream. We partnered up with McDonald’s to create for the first time ever an own Personality McFlurry. With a massive success.

© McDonald’s VybeBrothers

Watch McDonald’s Case Study

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