McCafé TV

The problem: McDonald’s reaches almost no young customers in the morning with its breakfast & coffee products. So we developed a holistic communication concept at the top of which is a daily Social Media MorningShow. This show is LIVE on Facebook, Instagram, YouTube and on a dedicated landing page. Here, stars are guests, there are vouchers to be won and there is all the relevant news for the day, plus stunts and lots of entertainment. The goal is to expand the young target group’s reach and establish the McCafé brand as the breakfast brand.

© McDonalds

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