Good Morning World

A global content campaign with videos from more than 80 countries and millions of views and clicks worldwide.

VIMG created with Ogilvy a global content campaign. NESCAFÉ fans and content creators around the world are invited to make a short video of themselves and their morning cup of coffee and upload it to social networks. This resulted in the world’s longest coffee cup chain. This campaign was accompanied by high-quality global content production. The movement became a massive success. In the first 24 hours alone, this campaign reached 15 million views worldwide.

© C99, OgilvyOne, Nescafe

Watch “Nescafé” Case Study

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